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ABOUT US

The Agave Rewilding Project (ARP) aims to reduce the environmental impact of agave cultivation by rewilding lands affected by the over-cultivation of blue agave and promoting sustainable practices in the Tequila, Mezcal, and Agave distillate industries. 

Their efforts focus on developing an Agave Agroforestry System (AAS), restoring land cleared for agave cultivation, and educating consumers to support environmentally conscious agave brands.

Educating consumers to choose agave brands that are environmentally conscious.

THE AAS

The Agave Agroforestry System (AAS) aims to revolutionize agave cultivation by integrating it with reforestation techniques to create a sustainable and economically viable method for producing tequila, mezcal, and other agave distillates. Developed in collaboration with Revive in Veracruz and other experts, the AAS balances agave cultivation with local trees and plants, focusing on erosion control and soil fertility.

The AAS proposed by the Revive team uses the Keyline technique to optimize water distribution, enhance soil fertility, reduce pesticide use, and promote sustainable reforestation. 

Key aspects include planting agave in contour lines with leguminous plants between them to improve soil health, using seed-grown Agave tequilana Weber to boost genetic diversity, and incorporating endemic vegetation. Approximately 10,000 plants per hectare are needed, and vegetation will be pruned to maintain soil health and light access for agave.

THE PROGRAM

Every September, we come together to celebrate Paloma Month with Tequila Tromba, an annual event where we not only honor the iconic Paloma cocktail but also support important causes.

By enjoying a Paloma made with Tromba Tequila, you’re helping to protect Mexico’s agave heritage and support the Agave Rewilding Project’s (ARP) mission to safeguard biodiversity and preserve endangered species in agave-producing regions.

At Tromba’s agave sanctuary near the base of the Volcán de Colima, we’re working to save endangered agave populations from extinction and establish a sustainable source of seeds for future planting in the region.

Each year, wild agave plants are harvested and destroyed to create corporate agave farmland, pushing these ancient plants to the brink of extinction.

Through the Agave Rewilding Project (ARP), Tequila Tromba is committed to restoring the endangered populations of one of Mexico’s most important agricultural treasures—the agave!

OUR PEOPLE

Bartenders from around the world were invited to plant seedlings of endangered agaves
Bartenders from around the world were invited to plant seedlings of endangered agaves
Valentín Halemy Yáñez Ayala - Forest engineer and Environmental Advisor for the Municipality of Zapotitlán de Vadillo
Valentín Halemy Yáñez Ayala - Forest engineer and Environmental Advisor for the Municipality of Zapotitlán de Vadillo
Nick Reid, left, -Tromba/ARP Co Founder- gives last-minute instructions to volunteers gathered to plant endemic species of agaves at the Agave Rewilding Project site near Zapotitlán.
Nick Reid, left, -Tromba/ARP Co Founder- gives last-minute instructions to volunteers gathered to plant endemic species of agaves at the Agave Rewilding Project site near Zapotitlán.
The joy of rewilding. Keegan Labrador, from Señor Bear bar in Denver, Colorado, working as a volunteer agave planter.
The joy of rewilding. Keegan Labrador, from Señor Bear bar in Denver, Colorado, working as a volunteer agave planter.
Brenda J. González Nava Bilogist - The wildlife monitoring program
Brenda J. González Nava Bilogist - The wildlife monitoring program
James Sherry Tromba/ARP Co Founder
James Sherry Tromba/ARP Co Founder
The ARP is committed to meaningful community engagement in its reforestation projects, collaborating closely with local communities to create a positive and sustainable impact on both the environment and the people living in these areas.
The ARP is committed to meaningful community engagement in its reforestation projects, collaborating closely with local communities to create a positive and sustainable impact on both the environment and the people living in these areas.
Water for the new plants. Rodrigo Pineda from the Tromba team carrying a 200-liter drum.
Water for the new plants. Rodrigo Pineda from the Tromba team carrying a 200-liter drum.
The ARP is committed to fostering meaningful community engagement in our projects. Recognizing the vital role that local communities play in the success of our reforestation initiatives, we aim to collaborate closely with them to create a positive and sustainable impact.

This community-centric approach reflects our belief in the transformative power of collaboration and ensures that our reforestation projects have a lasting and positive impact on both the environment and the people who call these areas home.

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